Okay, folks, picture a drumroll, if you will. (Or imagine a drumroll? Conjure a drumroll? Whatever, a drumroll. Let's just pretend you're hearing one right now, okay?)

Ta-da!!!

Cover.MyBerlinKitchen

Do you like it? I so hope you like it.

Let me tell you a little how it came about. Back in January, during a Very Cold Snap, I was asked by the art director at Viking to send over a few photos of me that could be used for the cover of the book. Now I don't know about those of you who are the designated photographers in your social circle, but I actually have very few photos of myself – after all, I'm always the one with the camera. So I called my very talented friend Jรถrdis Anderson and asked her if she wouldn't mind meeting up early one Saturday morning to take some pictures of me. Despite the freezing cold, Jรถrdis was game, quickly organizing childcare and clearing her schedule. We agreed to go to my favorite green market first thing in the morning, before it got too crowded, and then on a little stroll around my neighborhood.

I was a little nervous that morning. I don't find myself particularly photogenic and I was dreading stiffening up in front of the camera. We only had that one weekend to shoot and the pressure to get the right image felt, well, intense. I was also just emerging from the "I-hate-my-strange-new-body-shape" phase of pregnancy, a little unsure of how well I'd be able to hide The Bump. (After all, this book is called My Berlin Kitchen, not Bringing Up Kindchen.) Luckily, the market was relatively empty and only a few people stared at us as Jรถrdis quickly took a few snaps of me plucking potatoes out of a bin, holding a bundle of carrots, selecting a bouquet of hot pink ranunculus. Still, when we looked at the photos on the display of her camera, we both agreed that what we wanted to capture simply wasn't there. Growing colder by the minute, we hopped in the car and drove to one of my favorite streets in Berlin, FriedbergstraรŸe.

FriedbergstraรŸe is one of the only streets in Berlin that suffered absolutely no damage in World War II – all of its turn-of-the-century buildings are intact and pristinely cared for. It's a gorgeous sight, especially when compared to almost every other street in Berlin that is peppered with squat little buildings from the 1950s and 1960s, a sure sign that an Allied bomb destroyed what once stood there. Trying not to shiver and buoyed by Jรถrdis's good spirits, I walked up and down that street as she snapped away, passing typically Berlin doorways, clacking over the tiny cobblestones, trying to be both as dynamic and slow as possible so that Jรถrdis's images would have energy and focus at once.

By lunchtime, Jรถrdis thought she had shot enough and we were both so cold and tired (and hungry) that it sort of made sense to call it a day. We went back to my apartment and I cooked us lunch while she snapped away. You can see some of those shots in my kitchen and living room here, mismatched plates and all. Then Jรถrdis fiddled with her computer for a while, uploading the photos and selecting the ones she liked best before sending off the files to the art director. And then we crossed our fingers and waited.

Now, you all remember that I used to be a cookbook editor before I said goodbye to New York and followed my heart to Berlin, yes? Well, one of the many things I used to do in my old role was deal with jacket images and cover design, corralling the author's input and the designer's needs and everyone else's requirements into one final image that would, oh, also actually sell. Folks, this was never an easy thing, to choose the right photo, to nail the design, to make the author and the designer and the publisher and the publicist and the marketing folks and the sales department happy. In fact, we used to go through rounds and rounds of cover designs (different photographs, fonts, title placements, subtitle placements, burst placements, for Pete's sake) before finally settling on just the right one. So I was bracing myself for just that: a lot of rounds and negotiations and compromise. I knew it was just part of the process.

But then, just a few days after we sent in the photos, my editor sent me the image of that jacket up there, created by the art director, Roseanne Serra. I'll admit, opening the file was a little scary. What would I see? Which photo would she have picked? (We'd sent her 19 to choose from.) When the image opened up and I saw it with all its charming details, its simplicity, its total "Berlin-ness", for lack of a better word, all I could think was: Roseanne, lady: You. Nailed. It.

The craziest thing was that everyone else agreed. And that was that. Easy-peasy. Done. (And now, to my neverending delight, the cover image also graces the Viking Fall 2012 catalogue!)

As the process of publishing this book goes forward, I'll be sure to keep you all updated on things that I think you might find interesting about the journey. But I'd love to know: is there anything in particular you'd like me to write about on this subject? Any topic related to the book writing or the publication that you'd like explained? Please let me know. And thanks, as always, for being such lovely readers and supporters. I couldn't imagine doing any of this without you.

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69 responses to “The Cover of My Berlin Kitchen!”

  1. Somethingforsunday.wordpress.com Avatar

    I remember when you announced you’d be moving and writing a book, and now, the book is practically here. The cover is so pretty and understated. I can’t wait to read what’s inside!

    Like

  2. Abby Avatar

    Gorgeous! I’m even more excited to read it now.

    Like

  3. Shelby @ Lady Gouda Avatar

    I LOVE it. Picking a cover is so incredibly stressful– I’m so glad that this came together so well for you. It does its job: I really, really want to read this book! I mean, I already did, but now even more so. ๐Ÿ™‚
    Keep the book posts coming- I find it to be so interesting.

    Like

  4. Charmaine Avatar
    Charmaine

    Bravo! It’s perfect in every way; thanks for sharing; I already have my pre-order in (times two). Can’t wait to hear about the tour dates and book signing options!

    Like

  5. Maureen Avatar
    Maureen

    I love it! I’ve been reading your blog for years and I can’t wait for this to be published.

    Like

  6. dervla Avatar

    It’s beautiful, and i love that the baby is a part of the image even though no one can tell. So fitting, as he is the culmination of your dream to move to Berlin! Love it.

    Like

  7. Anya Sokha Avatar

    Luisa, what a beautiful cover — congratulations! The color contrast is so gently powerful, and the image is so you. I truly can’t wait to finally own a copy of the book!

    Like

  8. Veronica Avatar
    Veronica

    Just georgous!

    Like

  9. Oana from dishchronicles Avatar

    I love the flowers. They are so perfect in the whole. Congrats girl.

    Like

  10. Kim Avatar
    Kim

    Luisa, I’m new to your blog just this week, but was instantly drawn to your open, warm writing style. I so much appreciate the link “I said goodbye to New York,” which lead me to “Leap and the Net Will Appear,” which made me (quite a bit) teary-eyed. Thank you for the inspiration in so many forms.

    Like

  11. Margit van Schaick Avatar
    Margit van Schaick

    Luis, it’s beautiful, charming, and inviting! The one thing I’d recommend is that you post more frequently–you have loyal, appreciative readers and it’s a great idea to stay in touch. Yes, early pregnancy can be exhausting, but we all love you and miss you when there are big time gaps.

    Like

  12. Sasha Gora Avatar

    nailed indeed! i truly love this cover. i think that it captures berlin and your cooking style. it is so understated, yet irresistibly cool.
    thank you for sharing your journey. ever since i was too short to reach the counter and was making strange “food” mixtures on the kitchen floor i have dreamed of writing a cookbook. it is immensely interesting and pleasurable to read about the process and your experience. i would love to know more about the process of coming up with a concept.

    Like

  13. Jennifer S Avatar

    I love it when things go ahead of plan! ๐Ÿ™‚
    I’m looking forward to reading this.
    Cheerios,
    Jennifer

    Like

  14. Pinchandswirl Avatar

    The cover is just beautiful. I love that you have such vivid memories tied to that image – thank you for sharing them with all of us…

    Like

  15. Ann Avatar

    It’s beautiful, a perfect combination of image, color, and fonts. I used to work with Roseanne and she is as lovely as she is talented. Congratulations! I can’t wait to read the book (and I’d definitely buy it based on the cover alone!)

    Like

  16. Selkie Avatar
    Selkie

    Perfect. And I love that we know the bump is there… I can ‘see’ the baby bump! GREAT colors, and lack of. Perfect.

    Like

  17. Anna @ the shady pine Avatar

    Congratulations! The cover is gorgeous!

    Like

  18. mai lowe Avatar
    mai lowe

    love the cover! it looks PERFECT :). I would love to know more about any part of the process to be honest – from how you chose your recipes to how you settled on the story line, and any images, etc. The whole thing is so foreign to me, any insight would be really interesting and fun to read about. Also, I love how you compared this to your insider experience before when you worked in publishing. Please keep that up!

    Like

  19. Paula @ Vintage Kitchen Notes Avatar

    Iยดd definitely check out a book with this cover. Great!

    Like

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